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Liran Kabilo: Digital Marketer

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I work hand in hand with brands and businesses to create growth via digital marketing tools

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I have years worth of experience in e-commerce, generating leads and brandformance marketing.

Over the years I’ve worked on dozens of companies' projects looking to boost their growth by using digital marketing programs.

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I’m sensitive to customer's business needs and how to reach them.

That is why I approach marketing strategy by asking guideline questions, studying the market and mapping the specific case portfolio for the partner. 

When the strategy is clear to all, it is deployed by using an optimization method that gives insight, leading to progress that delivers results.

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I'm passionate to be a part of your business growth and always look for opportunities to apply my skills.

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I would love to meet you and elaborate.

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Home: About Me

Professional Experience

Demand Gen Team Leader at Perimeter 81 

2020 - 2022

  • Build and execute B2B demand gen strategy

  • Collaborate cross-function with Corporate Marketing, Product, sales, design, BI, and more

  • Manage digital marketing budget and ROI

  • Optimize their e-Commerce site

  •  Executed and managed PPC activities in-house for Google Ads (Paid Search, Display & YouTube), LinkedIn Ads, Facebook Ads and Microsoft Advertising | Monthly Budget > $900K

Digital Marketing Consultant (Freelance) for Shapa Health

2020

  • US Market Health and Weight Loss Industry

  • Build a Digital Marketing Strategy

  • Create and optimize the online marketing strategies

  • Optimize their e-Commerce site

  •  Monitored social media and online sources for industry trends

Acquisition Team Leader at AIG

2016 -  2020:

  • Implemented the PPC activity in-house and set-up of the acquisition team

  • Developed a digital acquisition strategy that delivered revenue & met business objectives.

  • Executing large scale budget campaigns to all & company products.

  • In-depth analyze: Define site events on GA | Analyzing site funnel from the entrance to purchase|

  • Using attribution models (Data Driven & Direct) to analyze online customer journey

  • AIG & Taboola Case Study - Visit Here                                     

PPC Account Manager at 'Go Internet Marketing'

2013 - 2016

  • Optimizing and monitoring the PPC campaigns (search, display & content)

  • Specializing in audience targeting methods

Affiliate Manager at "WeSell"

2011 - 2013

  • Responding, finding new and relevant affiliates, improving the affiliates performance

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Hands on experience with...

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Google Ads

Search, YouTube & Display 

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Facebook Ads

Conversions, Sales & App Install campaigns

Outbrain & Taboola

Content Promotion

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Google Analytics & Tag Manager

Define events & analyzing users behaviour in the site

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Don’t hesitate

Call me, send a personal e-mail or leave your details and I’ll get back to you.

+972-524-702-864

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