Liran Kabilo: Digital Marketer
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I work hand in hand with brands and businesses to create growth via digital marketing tools
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Great, let's continue...
I have years worth of experience in e-commerce, generating leads and brandformance marketing.
Over the years I’ve worked on dozens of companies' projects looking to boost their growth by using digital marketing programs.
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I’m sensitive to customer's business needs and how to reach them.
That is why I approach marketing strategy by asking guideline questions, studying the market and mapping the specific case portfolio for the partner.
When the strategy is clear to all, it is deployed by using an optimization method that gives insight, leading to progress that delivers results.
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I'm passionate to be a part of your business growth and always look for opportunities to apply my skills.
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I would love to meet you and elaborate.
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Professional Experience
Demand Gen Team Leader at Perimeter 81
2020 - 2022
Build and execute B2B demand gen strategy
Collaborate cross-function with Corporate Marketing, Product, sales, design, BI, and more
Manage digital marketing budget and ROI
Optimize their e-Commerce site
Executed and managed PPC activities in-house for Google Ads (Paid Search, Display & YouTube), LinkedIn Ads, Facebook Ads and Microsoft Advertising | Monthly Budget > $900K
Digital Marketing Consultant (Freelance) for Shapa Health
2020
US Market Health and Weight Loss Industry
Build a Digital Marketing Strategy
Create and optimize the online marketing strategies
Optimize their e-Commerce site
Monitored social media and online sources for industry trends
Acquisition Team Leader at AIG
2016 - 2020:
Implemented the PPC activity in-house and set-up of the acquisition team
Developed a digital acquisition strategy that delivered revenue & met business objectives.
Executing large scale budget campaigns to all & company products.
In-depth analyze: Define site events on GA | Analyzing site funnel from the entrance to purchase|
Using attribution models (Data Driven & Direct) to analyze online customer journey
PPC Account Manager at 'Go Internet Marketing'
2013 - 2016
Optimizing and monitoring the PPC campaigns (search, display & content)
Specializing in audience targeting methods
Affiliate Manager at "WeSell"
2011 - 2013
Responding, finding new and relevant affiliates, improving the affiliates performance
Hands on experience with...
Google Ads
Search, YouTube & Display
Facebook Ads
Conversions, Sales & App Install campaigns
Outbrain & Taboola
Content Promotion
Google Analytics & Tag Manager
Define events & analyzing users behaviour in the site
Don’t hesitate
Call me, send a personal e-mail or leave your details and I’ll get back to you.
+972-524-702-864